No matter how small the design needs are, you can also find the design highlights! This article comes from the relevant questions of readers and fans, as well as my experience precipitation and summary in my work. I chose one of the most representative questions to share with you:
『Question: how to extract work highlights from regular requirements? The current situation is that we have done a lot of project requirements, drawn a lot of functions and made a lot of minor optimization, but there is always a lack of direction to summarize the highlights. How can we summarize the highlights?』
Answer: in fact, this situation is often encountered in our work. Let's first look at what "bright spot" refers to. I think it can be divided into three categories: performance highlights, experience highlights and innovation highlights. For different types of highlights, there are different summary and precipitation methods.
1. Performance highlights
Such highlights focus on how to use design to empower your business and support your business to achieve beautiful performance. In other words, design can directly help the product to produce a significant increase in economic benefits, which can be regarded as a bright spot.
For business highlights, the most direct embodiment is performance data. For C-end products, it is easy to see changes in data, but for b-end products, more ways may be needed to obtain data after analysis.
This requires designers to develop the habit of collecting user experience data and information. Using data comparison can not only reflect the design value, but also provide new guidance and direction for your design improvement.
followOfficial account, background reply to "data", look at the ideas and methods of efficient data collection.
2. ExperientialHighlights
Empirical highlights refer to the precipitation of design ideas and methods used in the design process, and the general design experience summarized, which can be extended and applied to other similar problems. Therefore, the precipitation of this experience can not only help designers solve design problems efficiently, but also help the whole design team improve efficiency.
For this kind of design highlights, it is not only the summary of professional methods, but also the optimization of workflow.
Any small requirement can be used as a breakthrough point. You can try to find out the common characteristics of these requirements and think about whether a unified solution can be applied in similar scenarios in the future.
For example: when we do overseas business, we find that many design requirements are: after the Chinese of the product is translated into multiple languages, the typesetting needs to be optimized and adjusted again.
So we are trying to precipitate [multilingual design solutions] to deal with more similar demand problems in the future and improve the efficiency of solving problems. We are also optimizing business components to reduce the generation of such requirements at the root.
If your design experience precipitates, you can save more than 20% of the team's working time and energy. Of course, it is also an embodiment of design value and highlights.
3. InnovativeHighlights
I think the innovative highlights can be divided into two categories. One is the innovative solutions and expression means that the designer has never had in the industry in the design process; The other is that designers use design thinking to spontaneously supplement the function optimization or experience scheme upgrading that the product manager did not expect.
For such design highlights, if your design ideas and methods are your original creation, you can apply for a patent to protect your creativity and prove its value at the same time.
For example: when you use Alipay's payroll code, when your device rotates to a certain angle, the interface will turn over. At this point, you can see the payment interface in the affirmative direction, and see the payment amount and operation instructions clearly.
Although this interaction design will not bring huge increase in the number of users to Alipay, it is enough to make users feel warm and convenient. The design has also applied for a patent.
In addition, in many cases, the interaction schemes given in the prototype diagram of the product manager are not the optimal solution. These schemes are "usable" but not necessarily "easy to use".
As designers, we should also be more active in exploring new optimization schemes. When you put forward a more reasonable function optimization scheme from the design side through in-depth understanding of products and users, or use design thinking to reasonably adjust the needs put forward by the product manager, you will also achieve unexpected results. These effects and the thinking logic behind them are the highlights of your design.
I hope the above will be helpful and enlightening to you.
Link: long bow boy (official account)
Author: Yuan Yao
Reprint please note: learn ui network » work experience ｜ culture and education will teach you how to summarize "design highlights" in regular requirements
