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Sun Hong (a pseudonym), 33, was a young man engaged in new media operation when I was invited to give a career planning lecture in a company two years ago.
Once, Sun Hong asked me for some experience in doing we media. I told him some suggestions at that time.
When Sun Hong bubbled again last year, he told me: "Mr. Xiaoli, the reason why I asked you for advice at that time was because I decided to resign and start a business as we media at that time."
I asked him, "why didn't you tell me about it earlier? Maybe I can help you check it out."
He said: "I was worried that you would pour cold water on me, so I didn't tell me. Besides, I had made up my mind to go..."
From the tone of Sun Hong's narration, I gradually realized that the young man now probably regretted it.
As expected.
Objectively speaking, Sun Hong's conditions are good: eight years ago, he graduated from a domestic university majoring in media with a postgraduate degree.
After graduation, he thought he should toss around and make more money. First, he went to a company and ran the market for more than two years, but the effect was not ideal and he didn't make any money; It occurred to me that I picked up my old business and came to a company to start the operation of new media.
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According to Sun Hong, this new media operation made him feel broken every minute.
Sun Hong is responsible for collecting, editing, typesetting and illustrations of an article. He has to push at least four contents regularly every day. Before pushing, he has to preview them for the leaders. If the leaders are slightly dissatisfied, they have to revise them again and again. This is nothing, Sometimes the key leaders are too strict with details (such as punctuation marks, line spacing, font color and other details), which makes Sun Hong feel that he needs to explode every minute
The work content is trivial. The key is to make less money.
After a few years, Sun Hong really felt that he couldn't see the rush. Thinking that he was in his early 30s, he simply stamped his foot and quit his job first.
An easy job to do is official account. According to Sun Hung's initial assumption, he has run the public number after all. He has some experience in the community. He should have a job to find a job. Moreover, even if he can't find his ideal at one thirty, he can make a public official account. Maybe he can support himself soon.
However, reality hit the face.
The official account only updated several articles in a few odd ways, and the number of fans remained in single digits, and the feeling was no longer able to update.
Sun Hong also tried to shoot videos. It cost a little ten thousand yuan just to buy video equipment, but he didn't record a few paragraphs, so he felt he couldn't record it. Looking at the single digit playback volume, Sun Hong's heart was cool
In this way, Sun Hong's previously conceived idea of "new media entrepreneurship" suffered an unprecedented blow. At the same time, Sun Hong also tossed away his small savings, and spent his savings cleanly.
There is nothing wrong with Sun Hong's desire to make money, but the problem is that many people have made the same mistake in making money, that is: what you think is inevitable may not be directly related to what you do!
Generally speaking, this sentence means that when you watch someone else do something, it doesn't necessarily mean you can do it.
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Taleb, the author of black swan, once put forward such a concept: attribution fallacy.
What is "attribution fallacy"?
It refers to that people often attribute success to decision-making and ability, and attribute failure to things outside control, such as bad luck and bad luck.
In other words, each of us will bring a kind of "protagonist halo" assumption. Under the wrong projection of this "protagonist halo", it is difficult for us to really see ourselves, so we become blind and at a loss.
For example, Taleb, the author of black swan, once made such a mistake.
At that time, Taleb was determined to keep fit. His goal was the symmetrical and perfect figure of swimmers~
Look, isn't it very much like you and me?
Before you start a thing, you are fascinated and confident that you will succeed?!
After exercising for a period of time, Taleb suddenly found that it was an illusion to want to be as perfect as a swimmer!
You know, the reason why swimmers have a symmetrical and perfect figure is not that they get better after swimming, but that they are selected into the team of swimmers because their own physical conditions are very good.
In reality, are we not confused by this kind of thinking?
You watch others pay a lot of money to go to business school and become the president of the company after coming out. So you also pay a lot of money to sign up for business school, and you find that you are still doing trivial work day after day in the company.
What's the problem?
The reason why people become president in business school is not simply because they have attended a business school, but because they have reached a certain position and income and have a high reputation before they go to business school.
If a person only stays at the stage of grass-roots employees in the workplace, he fantasizes that he will achieve a shining counter attack by going to business school. From a practical point of view, he will probably return in vain.
Unfortunately, how many people are still making blind decisions with such simple and rough thinking, and in the end they regret it!
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For ordinary people, whether choosing a job or starting a business, if you want to get better resources, you must do one thing: win from all kinds of competition.
In order to win the competition, in addition to clarifying their own advantages and disadvantages, we must also understand two points.
1. When you make a decision, you must think clearly: who will you face in the future? How strong are they?
Many people will "get together" without thinking whether they choose an industry or a career: as long as they see a lot of people doing it, no matter three, seven, twenty-one, squeeze in.
From many years ago, graduates spared no effort to study finance and test banking, to today's graduates have learned computers and entered the Internet - it is impressive that the times are changing, but people's thinking in the face of major decisions does not seem to have been fundamentally improved and changed.
Competition is good or bad. The key depends on who you are.
If you are a king yourself, all you have to do is quickly capture the mountains and expand. Before everyone responds, you have occupied the highland and made a lot of money - this is the idea of "entrepreneurship";
If you are just a bronze, you need to weigh whether you want to enter the field or not. If you choose to fight alone against these "kings", your biggest possibility is to become the bottom of cannon fodder or others. Therefore, at this time, for bronze, it's better to stay silent with a reliable "King" and become a king in the future, It's not too late to occupy the top of the mountain again - this is the idea of "employment";
There is another possibility, that is, you are also a bronze, but you enter a certain field early, and other people in this field are almost as good as you or even worse than your "bronze". At this time, the comparison is "preemptive" - just like the wave of people who dared to go to the sea at the beginning of reform and opening up, Many of them later made the first pot of gold in their lives.
From this point of view, well-known marketing expert Xiao Ma song once said: "in fact, doing business is not how strong you are, but how weak your opponents are."
But conversely, if your opponent is very strong and your own strength is very weak, you should think carefully.
2. When you make a decision, you need to evaluate the market: is it a head market or a decentralized market?
The so-called "decentralized market" means that it is difficult for this market to be "dominated by one". No matter what strength and background you are, as long as you can do well, there is room for survival.
For example, the catering industry is "decentralized market".
You have abundant funds and extensive resources. You can open star hotels or restaurants. You have little funds and limited resources. You can also open a roadside snack stall. As long as the passenger flow is large and the dishes have characteristics, you can earn a good income.
Tiktok Kwai game player is a "head monopoly" phenomenon. The "head monopoly" phenomenon exists in this industry. The majority of resources and most customers will be close to the "head". For example, the WeChat public numbers, jitter, and fast hand are from the media platform. Resources and users are basically concentrated on the hands of the head players. It is not so easy for ordinary users to break the official account.
According to China industrial information network, only 0.1% of the 2000W official account numbers can be sustained, and these accounts have nearly 800 million active users.
Therefore, no matter choosing a career or starting a business, we must be vigilant against the "protagonist halo" thinking: don't think you can succeed in what you do, but carefully analyze and measure yourself, your competitors and the general environment of the industry in order to make rational decisions.
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At this point, it must be easy for you to understand where Sun Hong's "pit" in the text is?
The entrepreneurial fields he chose were precisely "head Market"; Many of his competitors have already formed potential energy - obviously, Sun Hong does not have an advantage in such a competitive environment.
He misjudged the market environment and overestimated his ability.
In fact, Sun Hong's previous new media operation experience did not enable him to form the core ability of self media entrepreneurship, that is, continuous and excellent content output ability.
When we make career choices, how can we judge whether a post can exercise these core abilities?
There is a very rough standard, that is, you see which position has a high salary.
In fact, the salary income of each post has been carefully calculated by the company. The reward that can give you this level is directly proportional to the value that this post can produce.
For Sun Hong in the article, his desire to make money is understandable, but at the strategic level, he really can't rush.
For him, what he needs to do most is not to choose what "outlet" to fantasize about getting rich overnight, but to understand the real core content of relevant industries and posts, and ask industry experts: what efforts need to be made to stand out in the competition, what practical ways to improve, and so on.
Finally, I would like to quote a passage from Charlie Munger as the end of the article——
"There are two steps to the most useful old law in business and science. The first step is to find a simple basic truth, and the second step is to act in strict accordance with this truth all your life."
Encourage with you!
This article is from WeChat official account ID:crystal_words, author: Zhao Xiaoli, authorized by 36 krypton.
