On the eve of the new year, he Jiong hugged Wu Xin through the crowd, which made countless people break the defense. It's just that the happy camp and the happy family on the screen didn't wait for a decent farewell after all.
On the first day of 2022, "Hello, Saturday" began broadcasting. The audience rating of the premiere of kuyun broke 1. Together with Xiaomin family, it left other provincial satellite TV far behind. It's just behind the bright results. This new variety doesn't seem to be optimistic.
On the one hand, the premiere effect can not replace the real market appeal of the program. More people come with curiosity about what the program will look like without a happy family and after revision and upgrading@ Among the public opinion keywords released by slightly hot spots, in addition to the star effect of song Qian and Qin Xiaoxian, the words "happiness", "happy family", "Xie Na" and "happy camp" have obvious directionality.
On the other hand, as far as the program itself is concerned, there are a lot of slots. First, the huge lineup of guests did not turn into a program effect. On the contrary, it was the sadness of leaving he Jiong alone. The irresistible stem, the irreducible field and cue motionless process made the bullet screen call for a happy family frequently.
Second, the overall program still has a strong "fast Book flavor", inviting stars to chat games, but it is more inclined to platter content in presentation, which also makes the program slightly fragmented and jumping off. Coupled with the theme of forced sublimation, it has a sense of nondescript. Netizens repeatedly jump between "every day up" and "happy camp", but it is not a new and independent variety show.
Hunan Satellite TV has been in the prime time on Saturday for many years. Why not be paid by the market? What is the audience appeal of "Hello, Saturday"?
He Jiong struggled to "drag eight with one",Is this wave of upgrades a little crazy?
Feelings are always the best filter, as is the case in today's happy family. He Jiong's interaction with Xie Na and Wu Xin was so moving that the next day in "Hello, Saturday" made people feel more and more sad for him.
He Jiong's eyes were red in the bizarre and touching performance of "eight Yue Yunpeng's" ordinary day ", but no one was able to catch his mood. He had to take the initiative to cue Qin Xiaoxian to answer; Yue Yunpeng "recognized himself with shoes". He Jiong turned and laughed wildly without response. Similarly, he had to pick up the microphone to catch the stem
In fact, in addition to he Jiong as the host, there are also the youth internship class composed of Feng Xi, Cui Lei and Yuan Shuai, the permanent guest group composed of CAI Shaofen, Qin Xiaoxian, Wang Hedi and Bridget, and the digital host Xiaoyang. But with such a huge lineup, he Jiong is still singing a sad "one-man play".
He needs to interact with current guests and throw topics to fixed guests and the host group from time to time. On the contrary, a group of people sit quietly and watch him preside over, issuing all kinds of modal particles and opening their mouths to express all kinds of emotions from time to time. Of course, Cai Shaofen will occasionally use her gangpu to say "the finishing touch".
The dissatisfaction of netizens also reached the peak when the variety effect was greatly reduced. The emergence of youth internships and permanent guest groups is obviously to circumvent the requirements of the host holding a certificate. Why was the once happy family replaced?
Judging from the current program presentation, these people certainly have a division of labor. The permanent guest group mainly plays games with the current guests. Cai Shaofen and Qin Xiaoxian have their own comedy temperament. Bridget's most shining link is to introduce the guests in the form of rap; Youth internship class is the existence of auxiliary host.
The emergence of digital host Xiaoyang is the heavyweight information of the program revision and upgrading. Just from the perspective of the program, she is more attracted by he Jiong cue in specific links. Hosting is the art of people and language, as well as the dexterity and EQ of adaptability. Whether it is suitable for virtual image remains to be seen.
It can be said that the eight people on the stage are the disassembly and reorganization of the happy family in the different functions of games and hosting. However, this is not a simple "1,1 = 2" mathematical problem. The tacit understanding and spark collision of the happy family, and everyone's talent and division of labor have been running in for a long time, which can not be completed overnight.
Reading the public opinion, some people miss Xie Na's magic laughter, some people miss Vega's endless stems, and of course, the "embellishment" of Wu Xin and Du Haitao. In the final analysis, what the market wants to see is a team with enough chemical reaction, rather than a stage full of black.
Perhaps the new host team needs more time to run in, but how long is this time, and the voice is in the hands of the audience. Giving up the happy family has hurt our feelings and failed to achieve a better variety effect. The operation of "Hello, Saturday" is really a little confused.
"Fast book" mode nested positive energy themes,Why 1,1 < 2?
The happy family quit, but countless people still saw the familiar "fast Ben flavor" in Hello Saturday.
The familiar Saturday golden stalls, familiar stages, familiar he Jiong style "coaxing children", even familiar Title merchants, and even from the perspective of the first program, it still continues the program mode of inviting star guests for games and performances in happy camp. From this comes the theory of "changing soup without changing medicine".
However, although the program is still dominated by star guests, they are more like a lead, drawing different "plain people" into the program. Like Yue Yunpeng, ordinary people from all walks of life, dubbing workers hidden behind the scenes, Miao girls, various intangible cultural heritage inheritors and even ordinary air force students are all like this.
From this dimension, the star content of the program has obviously decreased. Although such operations have also appeared in the previous happy camp, the whole program is still star oriented. In other words, this may be regarded as a major measure to upgrade the edition of "Hello Saturday" and avoid excessive entertainment.
On the other hand, the program also nested a positive energy theme for each star through stage performance. For example, the inspiration of "eight Yue Yunpeng" comes from the Internet, and the game of looking for people is played in the program. However, the final song "ordinary day" skillfully realizes the sublimation of the theme: ordinary is great.
Song Qian's theme brought out two great gods in the dubbing industry, steadily won a wave of feelings, and also brought the types of work behind the scenes to the stage; Under the theme of Addo, it is the display of national music and intangible cultural heritage culture; Finally, the theme of air force cadets has realized the sublimation of feelings for home and country.
At a time when variety shows increasingly emphasize practical significance and value orientation, this is obviously the general trend. Even the entertainment oriented happy camp, which is questioned, still emphasizes public welfare. However, if we return to variety viewing itself, the upgrading and revision obviously goes to the other extreme.
Individually, each theme and link has deep meaning, but if placed in a program, it will produce a strong sense of separation: the stories between each guest do not have too many similarities, and the themes are irrelevant, which makes the whole program look different.
Producer Liu Wei once interpreted this original intention in the interview as "nesting various small plates under relatively fixed large plates to carry different topics, so as to ensure that the content of the program is rich but the main line is not scattered". But for now, the program is indeed rich enough, but it is also enough to swallow.
"It's more like a party," some netizens said with such emotion. When the variety shows on the market constantly use emotion, reasoning and observation to strengthen the story and audience stickiness of the program, "Hello, Saturday" has gone to the other extreme. Its concise form, point to point core and forced sensational expression all lack a "texture".
There is no denying that "Hello Saturday" has made great efforts in the value of guests and programs, but ignored the variety effect and the story "performance patchwork", which is really difficult to retain the audience at the moment.
It's hard to revise the old variety show,Hunan Satellite TV trapped in self bondage?
To many people, "Hello, Saturday" is like a combination of "happy camp" and "every day up". This may be the current situation of Hunan Satellite TV: weakening the entertainment attribute and emphasizing the value bearing of the program.
Earlier, "every day up" was the first to complete the revision broadcast. Wang Yibo and Zhang Wei withdrew. Wang Han led the program back to the original track of "inheriting Chinese etiquette culture". Recently, the program announced that it will return to the Friday file from January 28, and announced that Zhao Xiaotang, Wu Zelin, Dong Jiaming, Xie Xingyang and Qi Sijun will form a "good study group". Previously, Zhang Yanqi, Xie keyin and others have also participated in the recording.
Compared with the controversy over the premiere of "Hello, Saturday", day up has obviously completed the transition more smoothly. In several programs broadcast on Q4, such as "the art of language" has won ultra-high ratings, and "making progress every day, coming back" once became the emotion of many people.
There is no need to elaborate on the production ability of TV Hunan army. Even at the moment of the red sea of variety shows, they still frequently lead the trend with innovation, such as "sister" and "divorce variety show". Just facing the problem of upgrading and revision, they will inevitably fall into a bottleneck: the balance between variety expression and value orientation is already the norm, However, it is not easy to refine these in the program mode that has been running for more than 20 years, coupled with the influence of feelings and policies.
"Hello, Saturday" is obviously a concentrated outbreak, with vague positioning and over correction. The whole program presents a sense of "being decisively and disorderly". It replaced the happy family and gave up the name of "happy camp", but the reform in the production is not complete and relies too much on the previous program mode, which also makes the audience struggle repeatedly.
This is the inherent problem of "revision". This problem does not exist in the new variety show announced by Hunan Satellite TV in its three-month revision. For example, the upcoming "time concert" won Douban's reputation of 7.8 points, and the songs adapted by Zhang Jie and Lin Zhixuan have been frequently sung.
In other words, the controversy facing "Hello, Saturday" is more like a self bondage in the upgrading and revision of Hunan Satellite TV, trapped at both ends of value orientation and entertainment, failing to face up to the deep logic of why "happy camp" was "eliminated" and "borrowing an arrow" in "every day", Finally, a seemingly exquisite but perfunctory "dish" was brought to the market.
Now, with the boots on the ground, "happy camp" has ended in regret, and the last feeling card belonging to "Hello, Saturday" has been played. The answer may be revealed in the near future. Even if you are sitting in the golden stalls on Saturday, the audience is not allowed to fool you.
This article is from WeChat public No. ID:yuledujiaoshou, the author of the 36 official account of the hawthorn.
