Goodbye, happy camp. Hello Saturday

职业经验 创建于:2021-12-30 译文

There is no feast that never ends. Happy camp, which has been with the audience for 24 years, may have to say goodbye at the end of the year.

On the evening of December 28, the microblog official of Hunan Satellite TV announced that the new variety "Hello Saturday" will be broadcast at 20:10 on January 1, 2022. From the broadcast time, it is speculated that the rebroadcast of "happy base camp" broadcast in the past is hopeless and will be replaced by new programs.

It is understood that the host team of the new program is composed of he Jiong and three newcomers. In addition, there are resident guests Cai Shaofen, Qin Xiaoxian, Bridget and other artists, while Xie Na, Li Weijia, Du Haitao, Wu Xin and other hosts in the former "happy family" did not appear in the new variety.

On October 9 this year, the National Day special program "I'm fine in my hometown" originally broadcast that night did not appear on time. Instead, the TV series "live a good life" was broadcast. At that time, Hunan Satellite TV released a microblog response, "happy camp" to be upgraded and revised.

At present, the happy camp, which was broadcast in 1997, may be left in the memory of a generation.

Hello Saturday

On November 28, a trailer was released on the account of "Hello Saturday official microblog of Hunan Satellite TV", and the accompanying text wrote: give all opportunities a starting point, give all unknowns a possibility, and give all welcome a sense of ceremony. Go forward bravely, face the boundless unknown and say that "hello" loudly! Hello, Saturday! Hello, 2022! At 20:10 on January 1, please join us in the youth relay!

It can be seen from the above text that "Hello Saturday" will meet the audience at 20:10 every Saturday from January 1, 2021. However, the trailer does not disclose any type of program, but only presents some scenes that are in line with real life and full of sense of science and technology. In addition to the digital host Xiaoyang previously announced by the official, he Jiong also appeared at the end of the video.

According to the microblog "Hello Saturday fans' meeting", the permanent guests of the new program are he Jiong, Cai Shaofen, Qin Xiaoxian, Wang Hedi and Bridget, and the five person configuration combination is retained as before. This also means that the once happy family will be separated.

Radar finance noted that in the past two years, negative news about happy family hosts appeared on the Internet from time to time. Last year, he Jiong caught in the storm of receiving gifts and apologized on his microblog. In September this year, Du Haitao and Wu Xin hot pot shops were ordered to suspend business for rectification. Recently, the tea drink "happy formula" company endorsed by Li Weijia ran away, leading to the deception of franchisees. Many people went to Hunan Satellite TV to protect their rights. Li Weijia issued a statement for clarification.

In this regard, Hunan TV took action and even issued the industry commitment signed by the major hosts.

The type of new programs is undoubtedly another aspect that the public pays more attention to. Referring to the response of Hunan Satellite TV at that time, the direction of upgrading and updating "happy camp" is to focus on innovation and create a new high-quality variety show with positive and healthy theme, clear value orientation and more loved by the people.

This change may be related to the experience of Hunan Satellite TV this year. In August this year, the trump reality show "brother cutting through thorns" created by the station successively collapsed the houses of Huo Zun and Li Yundi in two months, which attracted the attention of public opinion.

Some analysts pointed out that at the current node of de excessive entertainment, Hunan Satellite TV, as the head satellite TV, will undoubtedly strive to set an example. Therefore, since the fourth quarter of this year, the platform has launched many new variety shows, such as the small shop on the cloud, which shows the villagers' daily life, the singing caravan collected from the urban streets and fields, and the time concert presented in the mode of outdoor concert, which have received good response.

At the same time, another Hunan Satellite TV program "every day up" has also undergone adjustment. It has been officially announced that it will be broadcast at 10 p.m. every Friday from January 28, 2022.

The upgraded day-to-day progress is no longer the entertainment talk show of the past, but focuses more on the themes of traditional culture, cultural exchange, science, technology and education, and strengthens the positioning of high-end boutique interview programs in the industry. At the same time, we will continue to create mainstream value and social welfare theme programs in the golden file.

At the same time, the "daily brothers" in the past program also changed their blood. In addition to Qian Feng who left due to negative news, Zhang Wei and Wang Yibo did not appear in the new host lineup, and were replaced by new hosts such as Qi Sijun, Wu Zelin and Dong Jiaming.

Happy camp left without saying goodbye?

Statistics show that on July 11, 1997, the first issue of "happy base camp" was broadcast, and then premiered on Hunan Satellite TV at 20:15 every Friday evening.

The program adopts innovative presentation methods, which are no longer performed by stars alone, but more interactive entertainment between guests and hosts or audiences. The performance form is more lively, the interaction between the audience and the program is increased, and the program form is also richer. The host no longer sticks to his lines, but speaks his own words instead.

With this novel form, program hosts Li Xiang, he Jiong and Li Weijia have become popular all over the country. Later, in 2004, Li Xiang resigned from Hunan Satellite TV. Happy camp held a host selection activity called "shining new anchor", and finally launched a "happy family" composed of he Jiong, Xie Na, Li Weijia, Du Haitao and Wu Xin.

From January 9, 2016, the broadcast time will be adjusted to 20:20 every Saturday night.

In January 2020, under the overall planning of the State Administration of radio, film and television, the national satellite TV strengthened the reporting of epidemic prevention and control and reduced entertainment programs. The variety show "happy camp" broadcast during the Spring Festival was cancelled. "Happy camp" was last suspended on May 22 this year. The program was temporarily suspended because of Yuan Longping's death.

In addition, some media reported that at the spring and summer orientation conference of Hunan Satellite TV in May this year, happy camp released a new upgrade plan, including a new upgrade of the host lineup and drastic innovation in content.

Some netizens also said that "happy camp" was supposed to continue recording the latest program on September 28 and 29, but several hosts didn't show up on that day.

It was not until October 9, when Hunan Satellite TV sent a microblog saying it would upgrade and transform, that it confirmed the news of the suspension. But there is a lot of online speculation about the reasons behind it.

At present, the official wechat of happy camp, which is in the state of stopping watch, has not responded to the comments of netizens on "leaving without saying goodbye". In the official publicity comment area of the new program "Hello Saturday", some netizens sent out a miss: I'm so sad and feel that my youth suddenly ended in an instant.

This article is from WeChat official account, radar Finance (ID:radarcj), author: Li Yihui, editor: deep sea, 36 krypton authorized release.

原文地址:https://36kr.com/p/1548594369319424

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