From November 4 to 7, the 8th Chengdu creative design week will be held in the new international convention and Exhibition Center of century city. This creativity week is hosted by Chengdu Municipal People's government and undertaken by Chengdu Municipal Bureau of culture, radio, television and tourism and Chengdu Media Group. With the theme of "creative Chengdu, a better life", it is a very representative cultural and tourism industry integration activity held in Chengdu in the opening year of the 14th five year plan. It is also an important brand project to promote the transformation of cultural value to economic value.
During this creative week, three main activities will be held: Golden Panda Tianfu creative design award, Chengdu creative design industry exhibition and Chengdu International Creative Design Conference; For the first time, it integrates well-known brand activities such as 2021wafc design Carnival and 2021 golden calf award series activities; At the same time, it will also hold a number of supporting activities such as the 2021 urban cultural and Expo Alliance Annual Summit, the second Chengdu Chongqing global cultural and creative tourism sharing cooperation and development series activities, and will continue to enrich the normalized cloud platform for the implementation and transformation of creative design.
Cooperation with "city ideas"
Creativity week will be included in the annual activities of the United Nations Year for the creative economy
The activity of "city ideas" will be held during this creativity week. The event is a global urban activity jointly sponsored by the Organizing Committee of the world famous cultural cities forum, focusing on the world urban culture and creativity. The cooperation between this creativity week and "city ideas" will be listed as the annual activity of the United Nations creative economy year 2021.
"City ideas" will hold a special exhibition in this creativity week. William Wright, a former head of the UK Design Promotion Center and one of the founding team members of the London Design Festival, is the curator of the exhibition. The exhibition will focus on "how to define a world city in Design Week", linking London, Italy, Milan, Copenhagen, Denmark, Melbourne, Australia Design weeks and festivals in six world-famous cities, including Berlin, Germany and Austin, USA, present the development context of these activities, display nearly 100 representative award-winning design works, and show how world cities use design and creativity to define urban cultural characteristics. We hope that through the cooperation with "city ideas" to lay a foundation for the in-depth linkage between Chengdu creative design week and global design activities, and also provide a global case and thinking perspective for "Chengdu creation".
At the same time, the first-class architectural design institutions from seven countries, including China, France, the United Kingdom, the United States, Hungary, the Netherlands and Australia, will focus on displaying the advanced concepts of "Park City", "renewal and transformation", "scene construction" and other fields that Chengdu is very concerned about at present. At the same time, we can also see the excellent cases of cooperation between Chengdu and world-famous architectural design institutions, such as the "Tianfu bookstore" of Tianfu New Area Urban Forest Park, the "Zhiyuan library" of Chengdu Zhiyuan public welfare service center, and carbon Zhonghe Tianfu Forest Park City.
This year, Chengdu International Creative Design Conference, one of the three main activities of the creative week, will combine Park City Construction with the theme of "future • city • sustainable • design", and invite domestic and foreign experts to discuss the features and trends of urban life in the future and how designers deal with the challenges of urban development by means of video and on-site meetings. In addition, the creative week also held "Park City dialogue Garden City - Happy Life Urban Design International Exchange" with Singapore enterprise development bureau, Chengdu service trade association and Singapore xinluoji group. At that time, representatives of Singapore Jasper design firm, Singapore xinluoji group, Singapore City Trade Holding Co., Ltd., Singapore real Oriental Media Co., Ltd., Sichuan architectural design and Research Institute Co., Ltd., r-land Beijing Yuanshu landscape planning and design firm and Chengdu Xianggeli Technology Co., Ltd. will gather together, Discuss topics such as "building a park in the city to building a city in the park", "transforming from a garden city to a garden city", and deeply exchange cutting-edge ideas and unique views such as urban renewal, urban digital transformation, smart community construction and aesthetic space building.
Heavy release of global theme parks and museums Report
Strengthen the link between global creative thinking and local needs
This creative week will more closely connect global creative thinking and local needs. The Asia Pacific Chinese version of the 2020 global theme parks and museums report was launched at the event. This is the 15th annual theme park report jointly released by AECOM, a global trusted infrastructure comprehensive service enterprise, and tea (theme Entertainment Association). This global authoritative report will provide more cutting-edge and innovative development ideas for domestic theme parks and museums.
In addition to issuing authoritative global reports, this year's creativity week also focuses on the community. Community is the cell of society and an important source of enhancing citizens' sense of acquisition, happiness and security. How to let the community draw inspiration from creative design and better carry out co creation, co construction, sharing and co governance is one of the focuses of this creativity week. In this year's creative week, community activities were carried out, and "community planners" were invited to the site of the creative week for all communities in Chengdu. They will participate in the special interactive activity of "Park City creative camp" jointly launched by the creative week and the first design thinking innovation organization in Germany and the most innovative organization "dark horse laboratory" in 2019. At that time, community planners will have zero distance communication with cross-border creative designers to provide innovative solutions for community governance in park cities in the form of brainstorming.
The richness of design events is the highest in history
The Golden Panda Tianfu creative design award was announced on the evening of November 3
In addition to the Golden Panda Tianfu creative design award, this creativity week will also hold the "World Architecture Festival • China" Carnival, 2021 golden calf award and other design competitions at the same time. The event is the most abundant in history.
Among them, 5483 entries were collected for the Golden Panda Tianfu creative design award, including more than 800 overseas works. After the preliminary evaluation, a total of 400 works were shortlisted for the final evaluation. On October 28, 25 expert judges including Liu Guanzhong, Jin Yuanpu, Xu Liaoyuan, ye Youtian and Li Chun selected five creative design categories including industry, fashion, culture and tourism, digital and space, with a total of 170 awards, At the same time, 10 special awards were also awarded for "fashion Oriental • national style and elegant charm", "happy Tianfu • Chengdu gift" and "new consumption scene design". The award results will be announced at the Jinsha Site Museum on the evening of November 3.
This year, the creative week cooperated with the World Architecture Festival China (wafc), the only independent event authorized by the World Architecture Festival (WAF), to hold the 2021 wafc design carnival. During the event, various awards selected by the "World Architecture Festival ∙ China" works such as outstanding design award, best interior project of the year and best landscape project of the year will be announced, and theme exhibitions, design forums and other activities will be held.
In addition, the 2021 golden calf award will be held at the same time. Founded by Wangwang Zhongshi media group, the award is one of the largest Chinese creative exchange activities in the world and an important award for Chinese advertising creativity. The award-winning works will be exhibited on site in this creativity week. The creativity week will also take this opportunity to explore more cooperation modes with the golden calf award.
Deeply promote the "internal circulation" of creativity
Innovate the regional cooperation mode of integrated development of culture and Tourism
This creative week innovated the regional cooperation mode of integrated development of culture and tourism, and actively promoted the deepening development of the "internal cycle" of creative design. Chongqing, Suzhou, Hangzhou, Xiamen, Wenzhou and other cities will organize groups to participate in the series of activities of this creativity week.
First of all, with "318" as the main line, this creative week innovates the integration experience of "highway, culture, creativity and tourism" - Taking Chengdu as the starting point, and combining the characteristics of cultural innovation of Sichuan Litang Museum, the scenery of Taoyuan in Linzhi, Tibet, and the development road of "green water and green mountains are golden mountains and silver mountains" in Anji, Zhejiang Province, the "G318" tourism route from Chengdu to the above three places is launched. The creativity week will also take this as the starting point to explore the "318 cultural tourism corridor" centered on Chengdu and linked by "National Highway 318", and explore the development mode of highway cultural tourism cooperation with Chinese characteristics.
Secondly, this creative week will deepen the cooperation between the cultural and creative industries in the two city economic circle in Chengdu and Chongqing, continue to carry out a series of activities for the sharing, cooperation and development of cultural and creative tourism in Chengdu and Chongqing, and deepen the integration and development of culture and tourism between the two places through various forms such as Chengdu Chongqing cultural and creative tourism development forum, Chengdu Chongqing cultural and creative tourism product promotion conference, Chengdu Chongqing "Three Kingdoms culture" boutique cultural and tourism project promotion conference Cooperation in design resource integration and integrated market construction.
Third, the annual conference of 2021 City ICIF alliance will also be held in this creativity week. At that time, the member units of the urban ICIF alliance, such as Chongqing International Cultural Industry Expo, Hangzhou cultural and Creative Industry Expo, cross strait (Xiamen) Cultural Industry Expo and Suzhou cultural and creative design industry expo, will gather together to talk about the prospect of industrial development and the future opportunities of the industry.
In addition, this creative week will also hold a special exhibition of "red cultural innovation" in conjunction with Nanchang Bayi Uprising Memorial Hall, Qujiang cultural tourism and Yan'an cultural tourism. Audience friends can enjoy a series of cultural and creative products inspired by the "red" element at the creative week.
Immersive and interactive
Create a new scene model for cultural tourism consumption in the creativity week
Chengdu creative design industry exhibition, one of the three main activities of this creative week, has created more new scenes of cultural and tourism consumption with the themes of "future design", "industrial creativity" and "Life Aesthetics", so that the audience can have more immersive and interactive viewing experience.
This year, the creative week set up the "Chengdu script killing interactive entertainment Exhibition" for the first time. Here, the audience can participate in the current popular screenplay killing games such as "remote knowledge against the cold", "things you don't know", and can also learn the latest information such as the first released screenplay killing map in Chengdu, the top ten screenplay killing halls in Chengdu, and the top ten high-quality screenplay killing in Chengdu.
At the same time, the Sichuan track in QQ flying car tour will also be copied to the site of creativity week. After completing the interaction of Sanxingdui, Shu embroidery and panda teahouse, the audience can unlock the Shu road racing track on site and punch in the Sichuan style prop car specially built for the game by the well-known up master "handmade Geng".
The creative week also cooperates with the Chengdu retail association to create an immersive interactive game block "Chengdu creative consumer intelligence bureau". The audience can experience the latest creative consumer categories and consumer brands in Chengdu in 2021 by playing interactive games with NPC.
In addition, the audience can experience the four seasons Chengdu scenery in naked eye 3D from zero distance in the Moxi panda light and shadow imaging room; Try on the national style clothes inspired by Chengdu elements at the booth of the national style fashion brand "Chen Yuchen" and shoot fashion blockbusters; Enjoy the same modified locomotive in classic films such as terminator, soul knight and mission impossible, experience the unique locomotive cultural and creative products... Experience the infinite fun of creative design.
Special reminder:
1、 Visitors must buy tickets to visit
Visitors must buy tickets to visit Chengdu creative design industry exhibition, one of the main activities of the 8th Chengdu creative design Wednesday. Viewers can search and pay attention to the official account of the "creative design week" in Chengdu, click the "menu", "look at creativity", enter the ticket entrance, and purchase the tickets for the creative week online. "WeChat" Buy tickets on the front line at 23:59 on November 3 and enjoy the early bird discount; From November 4 to 7, visitors can buy tickets online or at the new international convention and Exhibition Center of century city. All tickets are positive price tickets.
2、 Admission process of exhibition visitors
（1） Show valid entry certificate;
（2） Wechat scans the QR code to obtain the communication big data travel card. The staff check the travel code one by one according to the medium and high-risk areas prompted by the National Health Commission and the "management measures for personnel coming (returning) to Sichuan in some domestic areas" in the Sichuan disease control app;
（3） Scan "Tianfu Health Link" and conduct portrait recognition;
（4） Complete infrared temperature measurement and safety inspection through the security inspection door or handheld security inspection equipment.
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