After Du Xiaoxiao won the 2021 German if and Italian a'design international design awards, Du Xiaoxiao won the highest award in the Korean K-Design award officially announced on July 30, with an award rate of only 1%! Baidu health and baobaozhizhi stand out from thousands of design works in 21 countries around the world and won the K-Design award'2021 winner!
Then Du Xiaoxiao collected two German red dot Awards (Interface & user experience and APP) this week. At the same time, encyclopedia zoo also likes to mention the German red dot brand and communication design award!
The German red dot award was founded by the German Design Association. It can be traced back to 1955 and has a history of more than 60 years. It is known as the Oscar in the design industry. It attracts 10000 works from more than 60 countries every year. The German red dot award, together with the German "if Award" and the American "Idea Award", is known as the world's three major design awards.
The K-Design award, sponsored by designsori and known as one of the three design awards in Asia, is an international design competition with fierce competition. In 2021, "K-Design Award" invited 29 Judges from 8 countries, including Ken Nah, Professor of idas of Hongyi University (Chairman of the jury), to jointly check the quality of K-Design Award; The winning works cover three units: space, industrial and communication.
Let's take you to know the award-winning projects~
01
Du Xiaoxiao
New generation ΑΙ Help Du Xiaoxiao have the appearance of digital people, ΑΙ Technology makes her have the same thinking, expression, emotion and learning ability as human beings.
Du Xiaoxiao will gradually form different personality characteristics through daily communication with users, and constantly understand users' preferences. Quasi -, ⾯ to ⾯ voice interaction can bring users a relaxed experience of information and knowledge acquisition and an emotional interactive companion experience. As a real partner, Du Xiaoxiao can better integrate their activities and make AI technology better serve mankind.
Du Xiaoxiao has an intelligent and lovely two-dimensional style and less appearance, which is in line with the oriental aesthetics and avoids the horror valley effect. In different scenes, Du Xiaoxiao has different three-dimensional depth of field, action, language and expression, and combined with GUI and structured information to create a real and natural interactive experience.
We use unity engine to render Du Xiaoxiao to balance the performance of various devices, and combine AI technology to create vivid expressions, actions and scripts to interact with users. At the same time, Du Xiaoxiao also has a variety of interactive modes such as voice and image recognition. She can be awakened by language ⾳ and have multiple rounds of continuous conversations with users; It can identify items, make the interaction more convenient and lower the interaction threshold, and has the ability to convert text information into voice or video broadcasting, making it easier for users to obtain information. Du Xiaoxiao simulates the interaction between people in the real scene, just like a partner. With Baidu's continuous investment in AI, Du Xiaoxiao will serve the fields of digital entertainment, intelligent life, digital education and public services in the future, and will be applied to multiple scenes, such as intelligent speakers, Internet of vehicles, virtual teachers and public guides, so that more people can enjoy AI intelligent life easily and equally.
02
Encyclopedia Zoo
Novel coronavirus pneumonia has been the key to China's global efforts to tackle climate change and animal protection. The encyclopedia zoo is the first live online zoo in China. It helps children, adolescents and inconvenient people watch live animals anytime and anywhere.
In the live broadcast scene, you can immersively watch the life of small animals and "have close contact" with animals, so that people can watch small animals and help people easily learn animal related knowledge at the same time. The activity home page is the first picture that users see after entering the page. Fineness and atmosphere are very important. The island has designed a 3D scene map including land, ocean and freshwater areas. The design concept is to create a container that can carry the live broadcast of n small animals and display them at the same time, and the position of each small animal in the page can be flexibly configured. Apply the design elements of the game to the non game field, and integrate the game visual effect and dynamic effect into the design. The 3D game visual scene and 3D characterization small animals have become the starting point of our creativity, hoping to bring more lively and interesting visual experience to users.
Launched the warm pet program for stray cats to help deliver public welfare. Baidu brain AI technology "cat face recognition" is used to release stray cats, identify the appearance injuries of stray cats, and send them to the hospital for examination in time. Volunteers will add food and water to them every day. You can also see the living conditions of stray cats live online and provide rescue services for stray cats through live interaction.
03
Baidu health
Relying on the advantages of user demand entrance, big data and AI technology, baidu health cooperates with authoritative medical resources at home and abroad to provide a one-stop service center from health science popularization to online medical treatment, fully covering users' personal and family health needs and forming a complete service chain.
"Search represents the mass base, and AI is the technical energy." Baidu health gives full play to the advantages of direct search entrance service, and quickly connects people and information, people and services through search, forming five service systems: knowledge service, online consulting service, health mall service, chronic disease management service and Internet hospital service.
At the same time, based on Baidu's strong AI and technical strength, it can obtain the user's intention very truly and directly in the personalized expression of massive search data, and can intelligently connect it to the services provided. Use big data to provide valuable matching guidance for patients and doctors. During the epidemic, baidu health cooperated with the government to create an intelligent diagnosis and treatment system solution to help people quickly obtain help such as intelligent diagnosis, online diagnosis and treatment and psychological counseling, help asymptomatic users to prevent, and timely obtain diagnosis and treatment suggestions for high-risk patients.
04
Baby knows
With the popularization of the concept of scientific parenting, people pay more attention to mother and child groups.
Baby knows is a mother baby platform product that serves the scientific breeding needs of users during pregnancy, pregnancy and parenting. Based on the mission of caring for mother baby users, it helps users in different periods to quickly, comprehensively and systematically solve the breeding needs through innovative visual knowledge, intelligent voice parenting assistant, happiness recording tool and other functions. We are committed to helping users get through the incubation stage scientifically, happily and happily. In addition to meeting the basic functional needs, we will drive higher-level emotional and spiritual needs to be met and be the intimate company of users. Whether pregnant women or novice Baoma, women with different roles will experience great physical and psychological changes and face double tests in the pregnancy stage. The core needs of users are the acquisition of knowledge and the use of tools, and their needs vary greatly in different periods. It is necessary to conduct in-depth analysis and design in combination with the needs of users in different periods and actual use scenarios.
1. Innovative visual knowledge
Innovative 3D dynamic display form, vivid visual knowledge display according to the baby's different months of age, help users intuitively feel the baby's development state, upgrade the visual interactive experience, make knowledge acquisition more interesting and efficient, and make the product more warm.
2. Intelligent voice childcare assistant
Relying on Baidu's strong AI voice recognition ability and rich content resource reserves, we have established an intelligent voice childcare assistant in the product, so that users can easily find answers to questions anytime and anywhere, making childcare more scientific and efficient.
3. Happiness recording tool
Based on Baidu's powerful cloud storage capacity, through the establishment of a virtual family and the use of interesting tools, mothers can interact with the baby while recording, and can safely record the baby's unforgettable moments at any time, share with relatives and friends around the world, forever record happiness and witness the baby's growth together.
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Notice
Next, we will launch a series of articles to uncover the secrets of award-winning projects, and carry out in-depth analysis and detailed sharing of award-winning projects. Please look forward to it!
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